03
2022
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11
Pinduoduo Super Farmer's Day ended, with Sunshine Rose and Guanxi Honey Pomelo on the list
Recently, the fourth Pinduoduoduo "Super Agricultural Goods Festival" ended, and the platform released a list of "Super Fruits", including Sunshine Rose Grape, Zhouzhi Kiwi, Huili Soft Seed Pomegranate, Thailand Golden Pillow Frozen Durian, Yunnan Tianshan Snow Lotus, etc. Among them, Sunshine Rose, Guanxi Honey Pomelo and Thai Frozen Durian were all on the list of Pinduoduo Agricultural Goods Festival for the first time.
This year's Pinduoduo "Super Agricultural Goods Festival" started on August 21 and lasted for 24 days, covering more than 100000 agricultural related stores on the platform and 200000 agricultural products nationwide.
According to the consumption report, Guangdong, Zhejiang, Jiangsu, Shanghai and Shandong ranked among the top five provinces (municipalities directly under the Central Government) in terms of order volume, followed by Beijing, Henan, Hubei, Sichuan and Anhui. In the ranking of urban purchasing power, Shanghai, Beijing and Shenzhen rank in the top three, while Dongguan, Wuhan and Chengdu rank in the top ten. Users in the first tier, new first tier and second tier cities bought more than 50% of the total orders.
During the activity, the agricultural product consumers showed a trend of youth, with more than 30% of consumers under the age of 35. From the perspective of user gender, women still dominate the consumption of agricultural products, buying 68% of orders.
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